The Challenge:
Relaunch and modernize a legacy family brand for the modern retail environment. The identity needed to honor the company’s established heritage while establishing a clean, scalable visual system that could expand across new product lines.
The Execution:
Led a comprehensive brand refresh focused on retail packaging and B2B sales collateral. This included designing a modernized logo and a cohesive packaging architecture. As the product line expanded into new pickled items and spices, the visual system was scaled to ensure brand consistency across all physical labels, promotional assets, and custom wholesale order forms, in-store shelf talkers, roll-up banners, T-shirts and more.
Deliverables:
Brand Identity System, Packaging & Label Design, B2B Sales Collateral, E-Commerce Website (Shopify)
