The Challenge:
Tra’s Gourmet started as a single food trailer and quickly grew into two permanent concession locations and a second mobile unit. They needed a core visual identity that could seamlessly grow right alongside the business.
The Execution:
I acted as the lead designer through their expansion. After creating the initial logo and branding, I applied the new look across the board—designing the vinyl trailer wraps, structured print menus, custom apparel, and social media graphics. I also shot all of their commercial food photography. To give their signature sandwiches a unique, tactile feel, I even fabricated custom aluminum branding irons to sear the logo directly onto their burger buns.
Deliverables:
Brand Identity, Large Format Vehicle Wraps, Menu & Print Layout, Food Photography, Custom Physical Fabrication.
