The Challenge:
Angiuli’s Farm Market is a staple local farm market, but their digital presence didn’t reflect the quality of their physical operation. They needed a clean, modern web platform that told their family’s story and put their produce front and center.
The Execution:
I managed the entire digital pipeline for this build. To ensure the brand felt authentic, I went on-site and produced all of the original photography and video assets myself. I then designed a custom UI/UX layout that relied heavily on negative space and bold typography, allowing that media to serve as the primary focal point of the site. Similar to my other hospitality work, I strategically prioritized high-resolution media to maximize visual impact and user engagement, while still securing a perfect 100/100 for backend Best Practices and 92+ for Accessibility and SEO.
Deliverables:
UI/UX Web Design, Commercial Photography & Video, Front-End Layout, Technical Optimization.
