Papa’s Peppers Brand Relaunch
The Challenge: Relaunch and modernize a legacy family brand for the modern retail environment. The identity needed to honor the company’s established heritage while establishing a clean, scalable visual system that could expand across new product lines. The Execution: Led a comprehensive brand refresh focused on retail packaging and B2B sales collateral. This included designing […]
Sunrise Inn: Commercial Photography
The Challenge: Sunrise Inn needed high-end, conversion-focused media assets to support a regional television feature on Valley Spotlight, while simultaneously upgrading their presence on third-party delivery apps like DoorDash. The Execution: I produced and captured a comprehensive suite of commercial food photography tailored for both broadcast and digital commerce. Working in close, ongoing collaboration with […]