The Challenge:
Mobile food businesses thrive on immediate visual impact. While on-location for a Valley Spotlight television feature, Tra’s Gourmet needed high-fidelity production stills that communicated their premium quality across their digital marketing channels.
The Execution:
I captured a dedicated commercial photography suite during the broadcast production at the Poland Swim Club. This shoot ultimately serves as the visual culmination of my multi-disciplinary work with the brand. The final images don’t just showcase the food—they highlight the complete ecosystem I built for them. The shots feature the signature sandwiches seared with the custom 6061 aluminum branding iron I CNC-milled in my shop, framed by the logos, print menus, and visual identity I designed for their expanding trailer fleet.
Deliverables:
Commercial Food Photography, Broadcast Production Stills, Cross-Disciplinary Brand Stewardship.
View the Tra’s Gourmet Graphic Design & Branding Project
View the CNC Machined Aluminum Branding Iron Fabrication
