The Challenge:
Develop a vibrant, high-energy brand identity for a new quick-serve restaurant concept. The visual system needed to be bold enough to stand out in a crowded market and flexible enough to scale seamlessly across massive environmental installations, dense text layouts, and custom merchandise.
The Execution:
Designed the core logo and executed a comprehensive cross-channel rollout. This included managing the large-format typography and layout for a full-scale food trailer vinyl wrap, designing structured print menus, and creating digital menu displays. To ensure the tactile brand experience matched the visual energy, I went beyond standard graphic design to physically fabricate custom wood and plexiglass table tents for the dining room.
Deliverables:
Brand Identity System, Large Format Vehicle Wraps, Print & Digital Menus, Custom Apparel Design, Custom Physical Fabrication.
