Portfolio Category: BRAND IDENTITY

At Housel Creative & Fabrication, we provide technical graphic design in Youngstown and the surrounding areas, focusing on high-utility assets for the food and beverage industry and local small businesses.

Leveraging professional tools like Adobe Illustrator and a background in digital systems, we bridge the gap between creative concepts and production-ready files. Our services include custom restaurant menu design, compliant food labeling, and high-impact print materials like flyers and brochures. Whether you need digital web graphics for a social media campaign or formatted assets for a large-scale print run, we ensure your branding is consistent, professional, and engineered for high-fidelity output.

Tra’s Gourmet: Building a Brand

Tra's Gourmet Sandwiches

The Challenge: Tra’s Gourmet started as a single food trailer and quickly grew into two permanent concession locations and a second mobile unit. They needed a core visual identity that could seamlessly grow right alongside the business. The Execution: I acted as the lead designer through their expansion. After creating the initial logo and branding, […]

Wahaka Taco Identity

Wahaka Taco

The Challenge: Develop a vibrant, high-energy brand identity for a new quick-serve restaurant concept. The visual system needed to be bold enough to stand out in a crowded market and flexible enough to scale seamlessly across massive environmental installations, dense text layouts, and custom merchandise. The Execution: Designed the core logo and executed a comprehensive […]

Papa’s Peppers Brand Relaunch

Mild Peppers Group Shot

The Challenge: Relaunch and modernize a legacy family brand for the modern retail environment. The identity needed to honor the company’s established heritage while establishing a clean, scalable visual system that could expand across new product lines. The Execution: Led a comprehensive brand refresh focused on retail packaging and B2B sales collateral. This included designing […]