Custom Thermal Branding Irons
Great branding often starts as an experiment. After developing the initial [visual identity and logo design] for The Concept: After creating Tra’s original logo, I wanted to extend the visual identity beyond print and vinyl. I engineered and CNC-milled custom thermal branding irons to sear the logo directly onto his signature sandwich buns. When Tra […]
Tra’s Gourmet Sandwiches
The Challenge: Mobile food businesses thrive on immediate visual impact. While on-location for a Valley Spotlight television feature, Tra’s Gourmet needed high-fidelity production stills that communicated their premium quality across their digital marketing channels. The Execution: I captured a dedicated commercial photography suite during the broadcast production at the Poland Swim Club. This shoot ultimately […]